Immersive Media and The Benefits for Your Business
Emerging technologies like Virtual Reality and Augmented reality have become an increasingly popular way to reach consumers in the post-covid era of social distancing. Customers are seeking out brands and businesses that offer virtual experiences and meaningful connections.
While most of these technologies were expected to really take hold in the years ahead, coronavirus accelerated the adoption of these technologies. It has become clear to businesses and brands that they need to innovate quickly in order to stay competitive.
To help you better understand the technology, let’s define AR and VR and see some examples:
Augmented Reality (AR) is a computer generated layer on the device view of a real world environment. AR can strengthen business-to-consumer (B2C) relationships by making brands accessible, creating a bridge of open communication and enabling users to become a part of their story.
Virtual Reality (VR) is a computer generated simulation experience that can be similar to or completely different from the real world. The user often experiences the feeling of actually “being there”.
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At Lucid Immersions we are helping businesses and brands innovate and connect with customers through immersive media. From the production of VR videos and events to creating AR filters, our team of experts is ready to create incredible experiences for your brand. We are also pioneers in WebXR technology, eliminating all friction between users and the immersive experience. Contact us for more information.