AR Ads: Social Media Vs Native App Vs Web

AR advertising is expected to reach $1.41 billion this year and $8.02 billion by 2024. This means that AR ads are here to stay and will be crucial for your brand to start adopting them in order to stay ahead of the competition.  So where should I promote my AR ads?

Source: https://artillry.co/ 

 

There are nearly three billion augmented reality capable devices on the market today, with a projected 598 million active AR users by the end of 2020. Facebook is projected to have 1.58 billion users with AR compatible smartphones by the end of this year, followed by ARkit/Apple devices (1.19 billion), TikTok (950 million), ARCore/Android devices (633 million), Snapchat users (240 million) and all AR capable devices work with WebAR. *All figures represent year-end estimates.

 

Source: https://artillry.co/

It is important to consider what kind of product your business is offering and to whom. The latest generations of mobile users are on Snapchat, Instagram and TikTok – platforms that provide the latest tools for self-expression and personalization. On the other hand, WebAR doesn’t need you to download or have you logged in any platform.  It creates less friction between the user and the experience. 

We created a chart that might help better to understand your options when choosing which platform you will create AR experiences for:

At Lucid Immersions we are helping businesses and brands to innovate and connect to customers through immersive media. From the production of VR videos and VR events to creating AR filters, our team of experts is ready to create incredible experiences for your brand. We are also pioneers in WebXR technology, eliminating all friction between users and the immersive experience. Contact us for more information

Immersive Media and The Benefits for Your Business

Emerging technologies like Virtual Reality and Augmented reality have become an increasingly popular way to reach consumers in the post-covid era of social distancing. Customers are seeking out brands and businesses that offer virtual experiences and meaningful connections.  

 

While most of these technologies were expected to really take hold in the years ahead, coronavirus accelerated the adoption of these technologies.  It has become clear to businesses and brands that they need to innovate quickly in order to stay competitive.

 

To help you better understand the technology, let’s define AR and VR and see some examples:

 

Augmented Reality (AR) is a computer generated layer on the device view of a real world environment. AR can strengthen business-to-consumer (B2C) relationships by making brands accessible, creating a bridge of open communication and enabling users to become a part of their story.

 

 

Virtual Reality (VR) is a computer generated simulation experience that can be similar to or completely different from the real world. The user often experiences the feeling of actually “being there”.

 

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  • Lalexpo 2020

 

At Lucid Immersions we are helping businesses and brands innovate and connect with customers through immersive media.  From the production of VR videos and events to creating AR filters, our team of experts is ready to create incredible experiences for your brand. We are also pioneers in WebXR technology, eliminating all friction between users and the immersive experience. Contact us for more information.